With the end of 2015 nearly in sight, here at zero2one HQ we are looking ahead and we thought we would share some of our favourite PR tools and tips for 2016 with you.
1. Research the top UK bloggers
As more and more people – from high school students to high-flying city execs – cotton on to the joys of blogging, it can be hard to separate the wheat from the chaff and stumble across a truly wonderful blog. Vuelio spent the most part of this year working Google to formulate their influencer ranking system to find out who are the best bloggers in each sector. You can view their Top 50 UK Bloggers here. (We also really like Pick A Blogger)
2. Start using Google Data
Possibly our favourite article this year was from Gary Preston who talks beautifully about the world of SEO PR and pulls it all together in a nicely digestible format. (Read more here)
3. Stop saying NO to NoFollow
Nicole from Moz wrote this fantastic article on why nofollow links have hidden powers and should not be declined. (Read more here)
4. Get high-res images of your products, in both cut-out and lifestyle settings
We are often asked by our clients what product images are going to be the most popular in the press. As a general rule of thumb, we find that around 70-80% of the time journalists ask us for cut-out imagery as opposed to lifestyle shots, as they are far easier for them to place on the page. However, lifestyle imagery is just as important for journalists and bloggers too… (Read more here)
5. Been featured? Share your coverage with your followers!
Everyone and their cat now use some form of social media every day. So if you’ve been featured in the press or online – share it! Not only will it highlight your PR success to your customers, as well as promoting you to the publications followers, but you’ll be amazed at how many sales will tail off the back of a little tweet or two (don’t forget that if its online coverage, include the link!).
We love this Social Media Frequency Guide from buffer to help you work out how often to post on Facebook, Twitter and more!
If you are looking to ramp up your PR activity in 2016, we offer a tailored selection of services which are aimed at increasing your site traffic and sales conversions, including:
Pay Per Results PR
Social Media Management
If you’re thinking about dipping your toe in the PR pool for the first time but are still not quite sure what you’ll gain from it, click here to read the 10 Benefits of PR.
Get in touch today for more information on how we can help your brand in 2016!